Property Guides
Practical strategies for buying, selling, and investing in Southern Oregon real estate. Pricing psychology, affordability analysis, decision frameworks, and local expertise from Aaron Cherry.
Counting the Cost: The Counterintuitive Results of Incorrect Pricing
Overpricing doesn't protect your home's value; it reduces the number of buyers willing to pay fair market value. Here's why pricing strategy matters more than you think.
Navigating the Housing Affordability Crisis: The Path Forward
First-time buyers dropped to a record-low 21% with a median age of 40. The housing affordability crisis is complex, but the path forward starts with timeless principles.
Better Questions, Wiser Decisions: Life Over Market Timing
Is it a good time to buy or sell? That's the wrong question. Here's why your life circumstances matter more than market timing, and the better questions to ask.
Building Bridges: Abe Lincoln on Forgiveness and Humility
Lincoln chose the man who once scorned him as Secretary of War, because he was the best man for the job. A lesson in forgiveness, humility, and building bridges.
Proactive vs Reactive: How Wisdom Affects Your Housing Decisions
Most people make housing decisions reactively, only after something has happened. The difference between a proactive and reactive approach can mean the difference between success and failure.
Ready to Buy or Sell?
Aaron Cherry offers free consultations for buyers and sellers across six Southern Oregon counties. Call or email to get started.